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CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
digiday.com/marketing/cmos-might-be-pushing-ahead-on-ai-but-lack-of-measurements-holding-them-back
At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content creation. What’s less clear, however, is AI’s return on investment.
For an industry that’s obsessed with ROI, few businesses have developed…
This story appeared on digiday.com, 2025-07-16 04:01:00.