Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know they were made out of potatoes

fortune.com/2025/10/10/pepsico-lays-rebrand-consumers-didnt-know-made-of-potatoes

Lay’s wants you to remember that it came from humble, homegrown beginnings. PepsiCo, which owns the chip giant, is giving the brand a makeover worthy of a movie montage: stripping its artificial dyes, updating the logo, and putting a potato right there on the packaging.
Remember the…

This story appeared on fortune.com, 2025-10-11 05:57:37.039000.
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