Sky, ITV, and Channel 4 plan to provide streaming ad space in one marketplace, letting advertisers run campaigns simultaneously, to combat Google and Meta

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Sky, ITV, and Channel 4 plan to provide streaming ad space in one marketplace, letting advertisers run campaigns simultaneously, to combat Google and Meta

theguardian.com/media/2025/jun/17/sky-itv-channel-4-join-forces-break-big-tech-ad-market-dominance

Sky, ITV and Channel 4 are to fight back against the social media companies Facebook and YouTube by pooling their streaming advertising services to make it easier and more affordable for millions of small businesses to run ad campaigns.
The project is an attempt to break big tech’s…

This story appeared on theguardian.com, 2025-06-17 00:00:00.