In CTV, retail media and emerging channels, third-party data is more important than ever

digiday.com/sponsored/in-ctv-retail-media-and-emerging-channels-third-party-data-is-more-important-than-ever

Georgina Bankier, vp, global platform partnerships, Dun & Bradstreet
In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets.
CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7%…

This story appeared on digiday.com, 2025-07-02 19:20:00.
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