Backlash to Delta's AI pricing shows the tightrope companies walk when it comes to AI

businessinsider.com/delta-ai-pricing-backlash-shows-tightrope-companies-walk-ai-adoption-2025-8

Delta said it's using AI to set prices.
Ronen Tivony/NurPhoto via Getty Images
Delta was met with swift backlash when it said it was ramping up its plans to use AI to set fares.
It showed a challenge companies face with satisfying shareholders and consumers when it comes to AI.
Industry…

This story appeared on businessinsider.com, 2025-08-02 12:29:01.
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