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Top Performing Card Issuers Ace the Cardholder Personalization Test
pymnts.com/credit-cards/2025/top-performing-card-issuers-ace-the-cardholder-personalization-test
At the core of any firm’s success is customer lifetime value (CLTV), defined for issuers as the total revenue a cardholder generates over their entire relationship with an issuer.
In surveying 451 issuers, PYMNTS Intelligence found in the report “Best-in-Class Modern Card Issuer: Driving…
This story appeared on pymnts.com, 2025-06-04 08:00:00.