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From Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’
fortune.com/2025/10/14/doritos-pop-tarts-protein-foods-trend-wellness-pepsico
Health-conscious Gen Z consumers and Ozempic users looking to maintain muscle mass are pushing the packaged-food industry to pack every food with protein, and the trend is just getting started.
With the fortified protein market set to hit more than $100 billion by 2030, according to…
This story appeared on fortune.com, 2025-10-14 16:50:30.