DSPs Promise To Unlock Retail Media Demand. What’s Holding Retailers Back?

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DSPs Promise To Unlock Retail Media Demand. What’s Holding Retailers Back?

forbes.com/sites/kirimasters/2025/06/17/dsps-promise-to-unlock-retail-media-demand-whats-holding-retailers-back

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side Platforms (DSPs) promise ad buyers and scale.

This story appeared on forbes.com, 2025-06-17 09:00:01.