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The N.B.A. Has a Star Problem
nytimes.com/2025/06/07/business/dealbook/the-nba-has-a-star-problem.htmlWith LeBron James and Stephen Curry nearing retirement, the league has no clear next brand ambassador. Changing media landscapes and a new focus on team parity haven’t helped.
This story appeared on nytimes.com, 2025-06-07 12:00:03.