Logan Paul's Prime sales plummet in a key market as the once-popular drink has growing pains

businessinsider.com/logan-paul-ksi-prime-energy-drink-sales-decline-2025-6

YouTube creator Logan Paul is one of the cofounders of Prime Hydration.
Ben Roberts Photo/Getty Images
Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year.
The hype around the once buzzy drink has moderated, the brand said.
The company has also…

This story appeared on businessinsider.com, 2025-06-24 17:33:14.
The Entire Business World on a Single Page. Free to Use →