What if Google isn’t forever? Marketers grapple with a platform in flux

digiday.com/media-buying/what-if-google-isnt-forever-marketers-grapple-with-a-platform-in-flux

There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.
None of this is new, of course — marketers have spent years toggling between frustration and resignation over how tightly Google…

This story appeared on digiday.com, 2025-05-05 04:01:00.
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