The case for keeping marketing budgets amid economic uncertainty

digiday.com/sponsored/the-case-for-keeping-marketing-budgets-amid-economic-uncertainty

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems
Consumer sentiment just hit its lowest levels since 2022 as tariffs and the threat of rising inflation cause shoppers to think twice about making purchases. As brands navigate these economic headwinds, they might need to modify…

This story appeared on digiday.com, 2025-06-17 19:44:59.
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