Starbucks Is Ending One Of Its Most Generous Loyalty Benefits As CEO Cuts Perks To Improve Profits

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Starbucks Is Ending One Of Its Most Generous Loyalty Benefits As CEO Cuts Perks To Improve Profits

benzinga.com/25/05/45687453/starbucks-ends-25-star-bonus-for-reusable-cups-shifts-to-double-stars-as-ceo-cuts-perks-to-improve-profits

Starbucks Corp. (NASDAQ:SBUX) is eliminating one of its most generous loyalty program benefits as part of CEO Brian Niccol‘s broader strategy to improve profit margins and reposition the coffee chain as a premium brand.
What Happened: Beginning June 24, Starbucks will end its 25-star…

This story appeared on benzinga.com, 2025-05-30 06:07:48.