Some startups are using the label 'AI agent' to raise prices, says Andreessen Horowitz partner: 'There's a marketing angle to agents'

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Some startups are using the label 'AI agent' to raise prices, says Andreessen Horowitz partner: 'There's a marketing angle to agents'

businessinsider.com/ai-agent-buzz-marketing-prices-a16z-partners-2025-5

Guido Appenzeller, a partner at a16z, said a "continuum" of startups is cashing in on the hype by branding simple tools as AI agents.
a16z/YouTube
Some startups are using the label "AI agents" to raise prices, said a partner at Andreessen Horowitz.
The venture capital firm funds Sam…

This story appeared on businessinsider.com, 2025-05-13 09:57:03.