These Small Creators Are Outselling Big Influencers

forbes.com/sites/ianshepherd/2025/07/31/these-small-creators-are-outselling-big-influencers

With just 15K followers, one creator made $280K. Inside the creator economy's biggest surprise: microbrands are beating the big names with loyalty and data.

This story appeared on forbes.com, 2025-07-31 13:19:15.
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