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Streaming dominates U.S. TV for the first time, beating broadcast and cable combined
fastcompany.com/91354476/streaming-tv-viewership-now-outpaces-traditional-tv-for-the-first-time
More Americans are watching TV via streaming platforms than both broadcast and cable combined for the first time ever.
The finding comes from Nielson’s monthly Gauge report, which was launched four years ago to provide insight on what viewers are watching, as well as how they are…
This story appeared on fastcompany.com, 2025-06-18 17:30:00.