Anheuser-Busch taps UFC’s Dana White for a new energy drink

fortune.com/2025/05/28/anheuser-busch-dana-white-energy-drink

Anheuser-Busch is launching a new energy drink. The beer giant is teaming up with UFC CEO Dana White for the debut. Bud Light became the official beer of UFC two years ago.
As beer sales remain flat (or worse), Anheuser-Busch is branching out.
The company has teamed up with Dana White,…

This story appeared on fortune.com, 2025-05-28 15:40:42.
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