Cracker Barrel loses almost $100M in value after divisive logo 'refresh'

thehill.com/business/5465518-stock-drop-cracker-barrel-rebrand

Cracker Barrel's stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand of their logo.
The 55-year-old company shed its share value by 7.2 percent following the decision to remove the old man and carefully sketched barrel on its…

This story appeared on thehill.com, 2025-08-22 14:44:08.
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