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Why big brands are turning agency reviews into quiet affairs

digiday.com/marketing/why-big-brands-are-turning-agency-reviews-into-quiet-affairs

These days, everything is getting quieter. Employees check out in silence — quiet quitting. Companies nudge them out just as discreetly — quiet firing. And now, even the high-stakes theater of ad agency reviews has been muted. Advertisers are ditching the bloated pageantry of requests for…

This story appeared on digiday.com, 2025-03-11 04:01:00.
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