Burberry is leaning into 'Cool Britannia' — and it's paying off

businessinsider.com/burberry-luxury-comeback-british-cool-again-2025-11

Burberry is back.
Saira MacLeod/WWD via Getty Images
Burberry reported same-store sales growth for the first time in two years.
The luxury brand has refocused on its British heritage, and it's paying off.
New marketing campaigns celebrate Britishness, boosting Burberry's appeal and…

This story appeared on businessinsider.com, 2025-11-13 13:29:24.
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