Mattel taps OpenAI to help it design toys, other products

fortune.com/2025/06/12/mattel-taps-openai-to-help-it-design-toys-other-products

Polly Pocket may one day be your digital assistant.
Mattel Inc., the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools to design and in some cases power toys and other products ​based on its brands.The collaboration is at an…

This story appeared on fortune.com, 2025-06-12 21:15:59.
The Entire Business World on a Single Page. Free to Use →