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Mattel taps OpenAI to help it design toys, other products
fortune.com/2025/06/12/mattel-taps-openai-to-help-it-design-toys-other-products
Polly Pocket may one day be your digital assistant.
Mattel Inc., the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools to design and in some cases power toys and other products based on its brands.The collaboration is at an…
This story appeared on fortune.com, 2025-06-12 21:15:59.