From matcha lattes to Dubai chocolate – how supermarkets fight to cope with TikTok trends

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From matcha lattes to Dubai chocolate – how supermarkets fight to cope with TikTok trends

theguardian.com/business/2025/may/24/from-matcha-lattes-to-dubai-chocolate-how-supermarkets-fight-to-cope-with-tiktok-trends

Food fads were once dictated by restaurants, now it is viral videos influencing stores what to stock … and quickly
TikTok’s algorithm is one of the great mysteries of the modern age. What it deems to be interesting is fed to millions of users, giving it huge cultural sway, from fashion…

This story appeared on theguardian.com, 2025-05-24 04:00:49.