Almost 90% of buy-siders predict at least half of all research budgets to become client-funded in the next two years, report finds

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Almost 90% of buy-siders predict at least half of all research budgets to become client-funded in the next two years, report finds

thetradenews.com/almost-90-of-buy-siders-predict-at-least-half-of-all-research-budgets-to-become-client-funded-in-the-next-two-years-report-finds

The next two years is set to see ‘most’ buy-side firms move back towards CSA-funded research, according to the latest report from Substantive Research, with 87% of respondents predicting that at least half of all research budgets will become client-funded within the next two years. This…

This story appeared on thetradenews.com, 2025-07-11 11:39:15.