An internal Meta planning deck reveals its early strategy for Threads, code-named Project 92

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An internal Meta planning deck reveals its early strategy for Threads, code-named Project 92

businessinsider.com/meta-internal-deck-for-threads-shows-strategy-for-the-platform-2025-4

Manuel Orbegozo/REUTERS
Meta launched its text platform Threads as a stand-alone app in 2023.
Leading up to its launch, Meta created a deck to detail the app's potential and strategy.
The deck was used as evidence in the FTC's antitrust lawsuit against Meta.
An internal Meta deck reveals…

This story appeared on businessinsider.com, 2025-04-28 20:48:24.