Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of

fortune.com/2025/06/16/whatnot-startup-5-billion-dollar-livestream-video-shopping-app-auctions-sports-trade-card-breaks-ebay

On a Wednesday night in early June, Rene Nezhoda leaned back in a Secretlab gaming chair, fiddled with a computer keyboard, and stared into a camera while looking very much at home. Clad in his company’s black “Bargain Hunters Breaks” T-shirt, Nezhoda carried what could be viewed as an…

This story appeared on fortune.com, 2025-06-16 14:07:31.
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