This new shoe just scored Nike a much-needed win

businessinsider.com/nike-scores-a-win-on-wnba-investment-2025-5

A'ja Wilson launched her first signature shoe on Tuesday.
Louis Grasse/Getty Images
Nike's A'One sneaker with A'ja Wilson sold out in under five minutes online.
Its focus on women's sports aligns with the WNBA's rising global viewership.
The decision to back women's sports is a "savvy…

This story appeared on businessinsider.com, 2025-05-11 09:22:02.
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