Google's Ad Dominance Faces Challenge As Perplexity Introduces Answer Modes, Aravind Srinivas Advocates 'Native Transactions'

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Google's Ad Dominance Faces Challenge As Perplexity Introduces Answer Modes, Aravind Srinivas Advocates 'Native Transactions'

benzinga.com/markets/equities/25/03/44487771/googles-ad-dominance-faces-challenge-as-perplexity-introduces-answer-modes-aravind-srinivas-advo

Perplexity is intensifying competition in the artificial intelligence search market, challenging Alphabet Inc.‘s (NASDAQ:GOOGL) (NASDAQ:GOOG) dominance. Perplexity CEO Aravind Srinivas stated on X Tuesday that “Native transactions are the best way to go after the AdWords revenue.” He…

This story appeared on benzinga.com, 2025-03-26 07:17:41.