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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
digiday.com/marketing/amid-sports-marketings-gold-rush-some-brands-are-targeting-niche-fan-communities
Even without the Olympics or a major soccer tournament to tide sports fans over this summer, marketing investment in sports continues to rise.
In the U.S. alone, brand sponsorships of major teams in the NFL, NHL, NBA, MLB and MLS amounted to $7.6 billion in 2024, a 12% increase on the…
This story appeared on digiday.com, 2025-05-30 04:01:00.