Matcha demand is outpacing its yield

morningbrew.com/stories/matcha-demand-is-outpacing-its-yield?utm_source=

Complaining about a $7 cup of coffee is old news. Weak harvests in Japan this spring and increased demand have drained matcha supply chains for OG fans of the green powder and cappuccino converts.
Most authentic matcha is from Japan, produced through a centuries-old process of grinding…

This story appeared on morningbrew.com, 2025-07-12 04:03:00.
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