How brands are getting into the TV and movie game as they try to combat ad fatigue

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How brands are getting into the TV and movie game as they try to combat ad fatigue

businessinsider.com/brands-use-entertainment-movies-tv-combat-ad-fatigue

The Walmart-sponsored "Jingle Bell Love" is a Roku Original.
Philippe Bossé
Movie studios have new competition — from Madison Ave.
A slew of brands are getting behind films and TV shows as they try to combat ad fatigue.
Here's how marketers like Walmart, H&R Block, and Google talk about…

This story appeared on businessinsider.com, 2025-05-20 21:28:53.