Inside GM’s decade-long battle to revive Cadillac as the quintessential American luxury car brand

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Inside GM’s decade-long battle to revive Cadillac as the quintessential American luxury car brand

cnbc.com/2025/05/05/gm-general-motors-cadillac-luxury-brand.html

WARREN, Mich. — Walking into General Motors' global design headquarters is like taking a step back in time. Much of the midcentury-modern architecture and designs have remained untouched since the space opened in the 1950s.
The massive tech campus was built during a time when the Detroit…

This story appeared on cnbc.com, 2025-05-05 10:00:01.