‘We eat with our eyes’: Pepsi plays with purple sweet potatoes and various carrot colors as it races to remove dyes, says VP of R&D

fortune.com/2025/10/02/how-is-pepsi-removing-food-dyes-chemicals-interview-vp-research-development

Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting.
PepsiCo, which also makes Doritos, Cap’n Crunch cereal, Funyuns and Mountain Dew, announced in April that it would…

This story appeared on fortune.com, 2025-10-02 13:27:09.
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