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How Amazon aims to do more with less
digiday.com/media-buying/how-amazon-aims-to-do-more-with-less
The rise of Amazon Advertising is news to no one in the industry’s $777 billion sector, but what needs more detail is just how it intends to sustain its challenge to the duopoly of Facebook and Google, especially in the wake of a 14,000 reduction in force (RIF).
The company’s recent Q3…
This story appeared on digiday.com, 2025-11-17 05:01:00.