How Keurig Dr Pepper CEO Tim Cofer secured one of the biggest coups of his career, a $1.65 billion deal for an energy drink giant

fortune.com/2025/06/11/keurig-dr-pepper-ceo-tim-cofer-ghost-energy-acquisition-brands

Last year, just two months into his new job as CEO of Keurig Dr Pepper, Tim Cofer was eyeing what he viewed as a transformative deal. The company had long thirsted for a way into the lucrative and fast-growing energy drink segment, that over recent years has become the beverage world’s…

This story appeared on fortune.com, 2025-06-11 12:41:18.
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