Olipop’s Latest Marketing Stunt Drew a 30,000-Person Waitlist—and Sold Out Immediately

inc.com/ali-donaldson/olipops-latest-marketing-stunt-drew-a-30000-person-waitlist-and-sold-out-immediately/91208652

How the soda brand pulled off its latest stunt—offering a so-called PR kit for actual customers.

This story appeared on inc.com, 2025-07-02 11:00:00.
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