European consumers are ready to drop U.S. products, survey finds

fortune.com/europe/2025/05/01/european-consumers-ready-to-drop-us-products-ecb-trump

European consumers are prepared to actively move away from US products and services as a result of President Donald Trump’s trade war, according to research by the European Central Bank.
Asked how they’d react to different potential levels of tariffs — and equivalent retaliation by the…

This story appeared on fortune.com, 2025-05-01 05:50:00.
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