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Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
digiday.com/marketing/inside-unilevers-ai-beauty-marketing-assembly-line-and-its-implications-for-agencies
Unilever’s been building a generative AI assembly line for its digital creative. The system might offer a model for heavyweight brand peers, but could also cause a headache for creative agencies.
For the last year the CPG giant has been working with marketing services group Brandtech to…
This story appeared on digiday.com, 2025-07-30 04:01:00.