More commercials are playing before movies: Are theater chains testing your patience or saving the box office?

fastcompany.com/91370704/more-commercials-before-movies-impact-attendance-trailers

The business model for movie theaters has been under threat since at least the 1980s with the widespread adoption of the VHS. DVDs, streaming, and the COVID-19 pandemic have only compounded the issue.
According to Octane Seating, 63% of Americans watch movies at home, which isn’t happy…

This story appeared on fastcompany.com, 2025-07-18 16:15:00.
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