OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

techcrunch.com/2025/06/12/openai-and-barbie-maker-mattel-team-up-to-bring-generative-ai-to-toy-making-and-content-creation

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging.
This partnership marks new territory for OpenAI, which has signed licensing deals with news publishers and enterprise players, but never a toymaker.…

This story appeared on techcrunch.com, 2025-06-13 02:05:19.606000.
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