Selena Gomez’s Rare Beauty Is on Substack. Should Your Brand Join Too?

inc.com/sarah-lynch/selena-gomezs-rare-beauty-is-on-substack-should-your-brand-join-too/91182305

Brands are turning toward the publishing platform to connect with customers. It could be the next frontier of social.

This story appeared on inc.com, 2025-04-30 11:00:00.
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