Ulta Beauty secured Beyoncé’s haircare line. Now it’s getting in on ‘Cowboy Carter’ summer

fortune.com/2025/05/15/beyonce-cowboy-carter-tour-ulta-beauty-cecred

Good morning! Two female CEOs negotiate a major merger, the Diddy trial continues, and Ulta gets in on Cowboy Carter.- Most wanted. If you attend a stop of Beyoncé’s Cowboy Carter tour over the next several weeks, you'll see salon-inspired setups promoting the superstar's new-ish…

This story appeared on fortune.com, 2025-05-15 12:48:12.
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