Big Brands Play Down Their Americanness Abroad

wsj.com/business/retail/big-brands-play-down-their-americanness-abroad-a7e6db52

Coca-Cola, McDonald’s, Procter & Gamble have all launched ad campaigns stressing their local ties in Europe this year.

This story appeared on wsj.com, 2025-09-13 09:30:00.
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