The Branding Trick That Helped Dude Wipes, Colgate, Oatly, and Uber Rise Above the Rest

entrepreneur.com/growing-a-business/the-branding-trick-that-helped-dude-wipes-colgate-oatly/495990

It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.

This story appeared on entrepreneur.com, 2025-09-16 12:00:00.
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