Why publishers should shift to selling agents, not ads

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Why publishers should shift to selling agents, not ads

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Michael Rubenstein, co-founder and co-CEO, Firsthand
The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through volume — is no longer sustainable. Publisher site traffic is declining, consumer behavior is evolving and AI-driven…

This story appeared on digiday.com, 2025-06-09 20:47:39.