E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in up to $1 billion deal

cnbc.com/2025/05/28/elf-beauty-to-acquire-hailey-bieber-brand-rhode-in-1-billion-deal.html

E.l.f. Beauty announced on Wednesday plans to acquire Hailey Bieber's beauty brand Rhode in a deal worth up to $1 billion as the cosmetics company looks to expand further into skincare.
The acquisition – E.l.f.'s biggest ever, according to FactSet – is comprised of $800 million in cash…

This story appeared on cnbc.com, 2025-05-28 22:23:12.422000.
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