Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

digiday.com/media-buying/digiday-media-agency-report-2025-how-clients-are-experimenting-and-spending-from-ai-to-tariffs

01 Introduction
- 02 Methodology
- 03 Clients tighten 2025 budgets amid U.S. economic concerns
- 04 Clients are hesitant about 2026 spending, but optimistic for 2027
- 05 Spending set to accelerate in digital channels in 2026
- 06 Clients are bullish on streaming and CTV as costs…

This story appeared on digiday.com, 2025-10-02 04:01:00.
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