Amazon’s next frontier in advertising: the cloud infrastructure it runs on

digiday.com/marketing/amazons-next-frontier-in-advertising-the-cloud-infrastructure-it-runs-on

The ad dollars are nice but the real prize for Amazon is the infrastructure itself – the rails on which the entire system runs.
Up until now that’s been the quiet part of its ad strategy. Moving forward it’s saying it out loud. The company is launching a managed cloud network built…

This story appeared on digiday.com, 2025-10-23 09:00:00.
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