Chili’s re-ups its relevance with a wave of nostalgia
fastcompany.com/91326440/chilis-re-ups-relevance-with-nostalgia
Chili’s Grill & Bar turned 50 this year. But as a new generation of diners is learning, it’s still got it. Thanks to a series of well-timed marketing efforts—and at least one viral hit appetizer—diners are flocking to the restaurants, which just posted a same-store sales increase of more…
This story appeared on fastcompany.com, 2025-05-02 08:30:00.