NBA Finals ratings seem destined to dip, but the league sees an opportunity to market new superstars

businessinsider.com/nba-finals-tv-ratings-indiana-pacers-oklahoma-city-thunder-okc-2025-6

The Indiana Pacers eliminated the New York Knicks from the playoffs for the second straight year and will now play the small-market Oklahoma City Thunder for the NBA title.
Michael Hickey/Getty Images
Few drew up an NBA Finals between the Oklahoma City Thunder and the Indiana Pacers.
TV…

This story appeared on businessinsider.com, 2025-06-04 12:51:42.
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