Here’s what media buyers say they need to accelerate ad spend on Netflix

digiday.com/marketing/heres-what-media-buyers-say-they-need-to-accelerate-ad-spend-on-netflix

Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack of measurement options and shallow links with key industry partners stand in the way of further investment.
The streamer’s second-quarter results, released July…

This story appeared on digiday.com, 2025-07-31 04:01:00.
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